“Growth is never by mere chance; it is the result of forces working together.”
— James Cash Penney, founder, JC Penney
Is your Digital Campaign Personalized, Predictive and Precise?
The 3 stages of data collection and strategy implementation. Successful implementation for 18+ months should drive an ROAS of 1:15 at least. Figure out which stage is your hotel at present?
Three focus areas of every consistent and successful hospitality product.
A company’s purpose is to advance its vision, and since a vision is a mountaintop you never quite get to, you should have an infinite time horizon. But many hotel management and asset management companies are designed to be finite. Are you one of them?
Do this to track and outperform your competition every time.
To GROW the market share it is important To KNOW the potential of the market. Market potential is determined by the RGI index - which is a good indicator but the game gets interesting when you put a REVENUE figure adjacent to it.