When HTPR, a boutique hotel nestled in the heart of Puerto Rico, approached Strategy Cues, they were seeking more than just incremental growth—they wanted clarity, structure, and strategy to unlock their full revenue potential. Strategy Cues stepped in to optimize revenue management practices, bringing fresh insights, disciplined forecasting, and real-time pricing intelligence tailored to the property's specific market dynamics.
Within the first few months, our partner experienced a positive increment in year-over-year revenue.
The image below illustrates our partners' remarkable month-on-month trajectory since teaming up with Strategy Cues. Three critical performance metrics saw consistent improvement:
1. Revenue through our optimized channel strategy surged by 200% year over year, driven by smarter rate positioning and inventory control.
2. At the same time, ADR rose by 5%, a reflection of stronger segmentation and value based pricing.
3. Perhaps most impressive is the jump in visibility—from Rank 22 to Rank 9 in the city—showing clear progress in both demand capture and digital competitiveness.
These gains are a testament to a collaborative, data-first approach to revenue management. Additionally, HTPR currently ranks 3rd out of 41 properties in Vieques, Puerto Rico to be viewed on Booking.com with a good conversion rate between property page views and bookings being made.
These snapshots placed above show that there has been a consistent and robust growth in bookings as well as ADR from July 2024 to November 2024, with the trend continuing steadily and a strong outlook for the period from December 2024 up until May 2025.
Behind the strong performance was a consistent and detail-oriented approach. Strategy Cues worked closely with HTPR on a weekly basis, diving deep into reports, rate structures, and booking patterns to identify any inconsistencies or missed opportunities.
From flagging rate glitches to correcting OTA listing issues, no detail was too small to address. Alongside revenue tactics, regular marketing audits were conducted to ensure alignment between pricing, positioning, and messaging across all digital touchpoints. This
agile, feedback-driven process created a cycle of ongoing improvement—keeping the hotel competitive, relevant, and fully optimized week after week.
Looking ahead in the year 2025, HTPR has set an ambitious target for the upcoming month of January, aiming for $100,000+ in revenue. With the foundation laid through Strategy Cues' tailored revenue management strategies and continued efforts, the property is well
positioned to achieve this goal. By leveraging insights from past performance, refining pricing tactics, and capitalizing on upcoming demand trends, the team at HTPR is poised to make the most of the peak season.
With Strategy Cues' ongoing support, the path forward looks not only promising but also filled with exciting growth opportunities.
In conclusion, HTPR’s success highlights the power of a tailored, data-driven revenue management strategy. By working closely with Strategy Cues, the property has not only boosted its revenue but also improved its market positioning.
For anyone looking to replicate this success, here are three key takeaways that the team at
Strategy Cues suggests you focus on:
• Data-Driven Strategy : Implementing a dynamic, data-based approach to pricing and distribution can lead to significant revenue growth
• Continuous Optimization : Regular audits and a hands-on, weekly approach ensure that revenue management strategies remain agile and responsive to market changes.
• Visibility & Competitiveness : Custom Travel Packages : Smart revenue management not only improves financial performance but can also enhance a property’s ranking and visibility in competitive markets..
These insights can serve as a roadmap for your property to enhance performance through a strategic, ongoing partnership with Strategy Cues. Connect with us to build your personalized roadmap to success.
